Tell your company’s story
You only make one first impression, so it’s critical to evoke the proper emotions when presenting your company to potential clients. And there’s no better way to set the proper tone than with eye-grabbing photography that keeps your audience engaged.
So let photos tell the story of your company by introducing your team, presenting your products and illustrating the services you offer. Here are some of the options provided at Andy Crawford Photography to businesses in the Baton Rouge, La., and New Orleans areas.
The foundation of your company is your staff, so it’s important to show clients a proper team dynamic that will be leveraged to accomplish their goals. Design your team photos in a setting to show customers how serious you are about delivering quality service. Incorporate these photos into your website and advertising campaigns to show your company’s professional approach to business.
Executive and business portraits
Staff portraits have various uses in your company’s marketing. They can be used in online and printed promotional material with bios stressing the expertise of your team members, and they are essential when sending out announcements about new hires, promotions and professional accomplishments.
They also can be used with social media profiles to present a professional impression to potential clients and allow your staff members to represent the company in just the right light.
Professional business portraits also are critical when job hunting. A 2016 Jobsite Recruiter Nation report shows 41 percent of job recruiters surveyed said seeing a photo of a candidate before they meet influences their first impression, as well as hiring decisions. So it’s important you present yourself professionally.
Click here to learn more about our executive headshot services and to see samples of our work.
If you sell products, it’s critical that potential customers immediately connect and want what you’re offering. Written descriptions are important, but it’s photography that stops the online browser to look more closely.
So ensure your products stand out from the crowded marketplace by presenting them in eye-catching ways. Proper lighting and composition show the details of your products, allowing the images to be effective drivers online and when used in printed advertising.
Capture beautiful images of your products in my studio, or schedule a session at your business or at locations that create a sense of connection with your specific audiences.
Click here to see how one company hired me to produce custom photos of their products in use.
Show clients the processes behind the services you offer. If your business is designing homes or selling real estate, stage and capture compelling images that hold customers’ attention. If you own an auto repair business, let potential customers see your team at work in the shop. A bakery could provide a glimpse into the kitchen.
It’s all about creating a connection with your clients, and professional photography is an investment into that first impression.